Populous and streetfootballworld are working together to design and deliver amazing events that engage new audiences and help to promote football as a force for good.

streetfootballworld Festival 16 focused on empowering young people from disadvantaged backgrounds around the world through football, and it was important that the festival venue reinforced the feeling that each and every participant was a star. That’s where the outstanding expertise in event and experience design of the Populous team came in.

“An event like this does make a difference in a lot of these children’s lives,” noted Populous Associate Architect Soaad Islam. “And it is somewhere where they speak so many different languages and come from so many backgrounds, but the football they play and the feelings they have about it –it is so universal!”

Check out the interview with Soaad Islam and Emiliano Cevallos, the masterminds behind the streetfootballworld Festival 16 venue design, and find out how they gave young people around the world the stage they deserved and the platform to get to know and to learn from each other.


Learn more about Populous here!